Sponsored Content: A List

This is going to be a post I update with links to some problematic sponsored content I see on news sites.

  1. Delays in India’s infrastructure projects have a large impact on key social indicators: Why India needs social infrastructure and needs it fast

This is a sponsored bulletin for KEF Infra, whose off-site fabrication process would allegedly allow it to speed up infrastructure projects. The end of the 'bulletin' has a note that says "This article was produced by the Scroll marketing team on behalf of KEF Infrastructure and not by the Scroll editorial team." It's an important disclaimer and I have no issue with Scroll's current list of precautions. My problem is with how a construction company gets positioned as the solution to India's medical and educational infrastructure woes. Scroll's marketing team might be being slightly too good at their jobs.